Katherine Ferguson is the Marketing Manager for MHA and is based in the MHA Southeast office in Charleston, SC. She has been a marketing professional in the field of historic preservation since 2012, bringing with her a background in national marketing strategy and advertising. In addition, she has experience in historic preservation rehabilitation tax credit applications, National Register nominations and National Historic Landmark designations.
Katherine began her career as an account executive at Erwin Penland Advertising, managing print, radio, out-of-home and point-of-sale advertising for Verizon Wireless both regionally and nationally. After receiving a Master’s degree in Historic Preservation, Katherine served as the Marketing Manager for the Preservation Society of Charleston and managed all marketing and communications efforts for the grass-roots advocacy non-profit that is the oldest membership-based preservation organization in the country.
In 2013, Katherine founded a multimedia production business for historic preservation organizations. Her portfolio of work includes a podcast series for the National Trust for Historic Preservation’s Rosenwald Schools Initiative and a series of short promotional films for the Slave Dwelling Project. She has also taught entrepreneurship and marketing to local middle school students through the Yo Art! and Charleston Promise Neighborhoods organizations.
Katherine holds a Bachelor’s degree in Marketing from Clemson University in Clemson, SC and earned a Master of Science degree from the Clemson University/College of Charleston Graduate Program in Historic Preservation in Charleston, SC.
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